About me
In her current role managing relationships with artist, manager & label partners, Phan leads the Account Management side of the SoundOn Music Partnerships team at TikTok. She previously led partnerships & marketing initiatives for UMG and WMG artists on the TikTok Music Label Partnerships team. Her recent campaigns have included Bryce Vine, Dasha, Benson Boone, Nicki Minaj, thủy and more. A Vietnamese-American native of Orange County, Phan was a pre-med student before joining a marketing agency in 2015 and eventually launched her own digital marketing & social media business in 2018. Over the years she worked with artists such as Becky G, CNCO and LL COOL J spearheading their social media strategy. She enjoys helping artists create meaningful connections with their fans in the most organic and innovative ways. Phan is a member of the Asian-American Collective, where she has served as a mentor.
